Coming soon to iPhone and Android
Join the waitlist

Your AI nutrition coach

Don't just count calories. Plan them.

Imi plans your meals around your goal, tracks what you actually eat, and adjusts when life happens.

Coming soon to iPhone and Android. One email when Imi's ready, nothing else.

Imi's Today screen: 770 of 1,864 calories eaten, and today's meals, two eaten and two planned.

Meet Imi

A week of eating, planned in a minute.

Why Imi

Trackers count. Imi plans.

A calorie tracker

  • Starts after you've eaten
  • Makes you log every bite
  • One dinner out breaks the day
  • Never tells you what to eat next

Imi, a calorie planner

  • Plans before you're hungry
  • You only log what changed
  • Adjusts when you eat out
  • A week of meals that add up
  • TikTok
  • Instagram
  • YouTube
  • Facebook
  • Any website
One Pan Pizza Beans, imported from TikTok into Imi: 784 kcal per serving, 42 g protein, 113 g carbs, 20 g fat.

Recipe imports

Bring your recipes from anywhere.

Paste a link from Instagram, TikTok, YouTube or a food blog. Imi pulls out the ingredients and steps and works out the macros per serving, so the recipes you save can go straight into your plan.

  • Import several links at once
  • Macros worked out per serving
  • Cook mode with step-by-step timers
Imi's meal plan: a week of meals, with each day's calories and macros.

Meal planning

A week of meals, built around your numbers.

Tell Imi your goal and it plans breakfast to dinner from recipes you actually like. Every day adds up to your calories and protein. Don't fancy Thursday? Swap it, and the numbers still work.

  • Planned from your own saved recipes
  • Swap any meal, and the day still adds up
  • A grocery list for the whole week

Calorie tracking

Off the plan? Snap it anyway.

Dinner out, a coffee on the run, lunch at a friend's. Take a photo, type it or search, and Imi works out the calories, protein, carbs and fat, then shows what's left for today.

  • Snap, type or search
  • Eaten out counts too
  • No judgement, just the numbers
Imi's Progress card: 80.7 kg, down 0.5 kg this week, with a falling trend line.

Weight & progress

See the trend, not the daily noise.

Log your weight or sync it from Apple Health. Imi draws the trend line through the day-to-day swings and counts the days you land on target, so you can see the plan working.

  • Syncs with Apple Health
  • Days on target, week by week
  • Your trend, whatever the goal

Ask Imi

Eating out? Ask first.

Real answers from the app.

Ask Imi, ready for a question: What are we eating?

Widgets & Apple Watch

Your day, without opening the app.

An iPhone Home Screen with Imi's Today widget: breakfast, lunch, snack and dinner, with the eaten ones ticked, and an Up next widget.
Recreated from the Apple Watch app

How it works

Goal in. Results out.

  1. 1Pick your goal

  2. 2Import your recipes

  3. 3Plan your week

  4. 4Snap and adjust

  5. Weight80.2 kg

    −1.8 kg in 6 weeks

    8081826 wks agoToday

    5See results

FAQ

Questions, answered.

When does Imi launch?

Imi is in testing now. It launches on iPhone first, with Android following about a month later. Join the waitlist and we'll email you the day it's live on your phone.

How does planning a week work?

Pick the recipes that sound good — we spread them across your week and balance the macros against your goals. Every day shows its full calories, protein, carbs, and fat, so you can see where the week lands before you commit.

How does Imi set my macro targets?

From your stats. We estimate your daily burn with the Mifflin–St Jeor equation, scale it by your activity level, then adjust calories toward your goal — a small deficit to lean out, a slight surplus to build muscle. Protein, carbs, and fat split from there, and every number stays editable.

What can I ask Imi?

Anything food-shaped — what to cook tonight, how to close a protein gap, what to do with chicken and not much time. Imi answers with real recipes. Tap Make this tonight and the pick lands on tonight’s dinner — with a five-second undo if you change your mind.

Do I have to cook every meal?

No. Log what you eat, whether it's cooked, ordered or eaten out. A day counts when you hit your targets.

What happens to my data?

Your preferences, plans, and groceries sync to your account so they follow you across devices. We don’t sell your data, and the full policy is one tap away on the Profile screen.

Is it free?

Your first two weeks are free. After that, Imi is a subscription.

Is it on Android?

Yes. Imi launches on iPhone first, and Android follows about a month later on Google Play. Same app, same subscription. Join the waitlist and we'll tell you the day it's ready.

Press, investors or partners? hello@getimi.app

Coming soon to iPhone and Android

Your first two weeks are free.

Join the waitlist and we'll let you know the day Imi launches.

One email when Imi's ready. Unsubscribe any time.