Privacy policy

What we collect

Account info name, email, and any profile details you choose to add.

Preferences dietary restrictions, allergies, kitchen equipment, cooking habits, macro targets, and the meal plans you create. This is the data that makes Imi personalized.

Activity which recipes you save, swap, or cook, plus the grocery and prep sessions you complete. We use this to improve suggestions and to make the app feel intelligent over time.

Health and body information you add weight, waist and other measurements, blood pressure, blood glucose, lab results (such as A1c, cholesterol and eGFR), medications and doses you log (for example a GLP-1), side effects and symptoms, cycle and pregnancy details, and the meals and drinks you log. We use this only to show your own progress and to shape your plan and targets.

Photos and voice food photos you take or choose, and voice notes you record. Voice notes are turned into text so Imi can understand them.

Device info basic technical details (device model, OS version, app version, crash reports) so we can diagnose issues and keep things working.

Apple Health connecting Apple Health is optional. If you connect it, Imi reads only the types you allow (such as activity, workouts, weight, blood pressure, blood glucose, sleep, cycle data and medications) and writes back only the ones you allow (such as weight, water, blood pressure and glucose). Data from Apple Health is used only to provide Imi's features to you. It is never used for advertising or marketing, never sold, and never shared with data brokers. You can change access any time in your iPhone's Settings → Health → Data Access & Devices → Imi.

Health Connect connecting Health Connect on Android is optional. If you connect it, Imi reads only the types you allow (active calories burned, basal metabolic rate, exercise, weight, height, body fat, lean body mass, blood pressure, blood glucose, hydration, menstruation, resting heart rate, sleep, and data history older than 30 days) and writes back only the ones you allow (weight, hydration, blood pressure and blood glucose). Data from Health Connect is used only to provide Imi's features to you. It is never used for advertising or marketing, never sold, and never shared with data brokers. You can change access any time in your phone's Settings → Health Connect → App permissions → Imi.

Why we use your data

To run the core features of Imi building plans, tracking macros, generating grocery lists, syncing across your devices. To send service-related communications (account confirmations, important updates). To improve the product, as described under analytics in section 3.

What we share

We don't sell your data. We share information with vetted service providers only when needed to operate the app — for example, our authentication provider, cloud hosting, error reporting, and analytics tools. These providers handle data on our behalf and are contractually required to protect it.

AI features Ask Imi, voice notes, recipe imports, food photos, meals you describe, and plan generation — send what you give them, plus the preferences a plan needs, to AI models from Anthropic (Claude) and Amazon (Nova), run on Amazon Web Services through Amazon Bedrock. We ask for your permission before the first time, and you can turn it off in Settings → AI & your data. Amazon Bedrock doesn't use this data to train models.

Connecting Claude or ChatGPT connecting Imi to Claude (by Anthropic) or ChatGPT (by OpenAI) is optional, and only happens when you sign in to Imi from that app and choose Allow. Once connected, that app can use Imi for you when you ask it to, much as you would in the app. It can see what you've eaten, your daily calorie and macro targets, your food preferences (including allergies and dislikes), your meal plans, recipes, recipe books, saved meals, grocery lists and prep sessions, and the tastes and habits Imi has learned about you. When you ask, it can make and change meal plans, log meals and change what you've logged, create, import, edit and organise recipes, update your grocery list, targets and food preferences, and remove things you ask it to remove. It shows you a new plan or a meal before saving it, and asks before deleting anything. Making a plan, changing a plan in your own words, and reading a meal or recipe you give it use Imi's AI, as described above. It can't see your health information: weight, measurements, blood pressure, blood glucose, lab results, medications and doses, side effects, cycle and pregnancy details, targets from your care team, or health-related things Imi has noted about you. What you share with Claude or ChatGPT is handled under Anthropic's or OpenAI's own privacy policy, not this one. You can disconnect at any time in the app you connected, or by emailing hello@getimi.app, and every connection ends when you delete your Imi account.

Analytics to improve the product, we record how Imi is used, including which features you open and when, linked to your account ID, name and email address, with PostHog, our analytics provider. That includes which health features you use, such as GLP-1 or blood pressure tracking, but never what you log in them. This includes recordings of how screens are used, with what you type, photos and health screens hidden, and crash reports with personal details removed. We never send what you eat, your measurements, medications, or messages to analytics. You can turn this off in Settings → AI & your data.

Your health information is never used for advertising and never sold.

We also share information when we're required by law or when needed to protect Imi, our users, or the public.

How long we keep it

We keep your account data for as long as your account is active. When you delete your account, we delete or anonymize your personal data within 30 days, with limited exceptions where retention is legally required (such as billing records).

Your rights

You can access, correct, export (Settings → Account → Download my data), or delete (Settings → Account → Delete account) your account data at any time from the app. A deletion is scheduled for 30 days later, and signing back in before then cancels it. Without the app, you can ask us to delete your account by emailing hello@getimi.app from your account's email address (see getimi.app/delete-account). If you're in a jurisdiction that grants additional rights — such as the GDPR in the EU/UK or CCPA in California — you can exercise those rights by emailing us.

Children

Imi is not designed for children under 13. We don't knowingly collect personal information from anyone under 13.

Security

We use industry-standard practices to protect your data, including encryption in transit and at rest. No system is perfectly secure, so we encourage you to use a strong, unique password and keep your device locked.

Changes

If we make material changes to this policy, we'll notify you in the app or by email. Continuing to use Imi after a change means you accept the updated policy.

Contact

Questions or requests: hello@getimi.app.