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Imi vs MacroFactor: a planner for your goal, or a tracker for your macros
MacroFactor is best for people who log carefully and want an adaptive algorithm that adjusts their calorie and macro targets from what they log. Imi is best for people who want the week planned for them, from recipes they love, around a goal like a GLP-1, blood sugar, blood pressure or pregnancy.
Side by side
What each app does
MacroFactor's column comes from its own App Store listing. "Not listed" means we didn't see it there, not that it can't exist.
| Feature | Imi | MacroFactor |
|---|---|---|
| What it does first | Planning. A week of meals around your goal and the grocery list, then tracking what you actually eat. | Tracking, with an adaptive algorithm that adjusts your calorie and macro targets as you log. |
| Meal planning from your own recipes | Yes. Imi plans your week from recipes you already love. | Custom foods and recipes for logging are listed. Meal planning is not listed. |
| AI chat that changes your plan | Yes. Say "I'm out Saturday night" and Imi rebalances the week. Every change shows up as a card, with Undo. | Not listed |
| Recipe import from TikTok, Instagram, YouTube | Yes, plus any food blog. Several links at once, with numbers worked out per serving. | Recipe import from a photo or text is listed. Import from social video links is not listed. |
| Photo and barcode logging | Yes. Snap a photo, scan a barcode, say it or search. | Barcode scan and AI label scanning are listed. |
| GLP-1 dose tracking | Yes. Next shot, dose step and supply, plus side effects and food noise. | Not listed |
| Blood sugar and blood pressure readings from Apple Health | Yes. Glucose (CGM included) and blood pressure from Apple Health, next to what you ate. | Not listed |
| Pregnancy food-safety flags | Yes. Foods to skip stay off your plan, with the reason on the recipe. | Not listed |
| Price | $9.99 a month or $59.99 a year, after 2 weeks free. Coming soon to iPhone, then Android. | $11.99 a month, $47.99 for six months or $71.99 a year, after a 7-day trial. |
What Imi does differently
Plan the week, then change it by asking
Which one
Picking between them
When MacroFactor is the better pick
- You enjoy logging precisely and want targets that adapt to your own data week by week.
- You want detailed micronutrient breakdowns and a fast logging flow.
- You don't want meals planned for you.
- You want an app you can download today.
When Imi is the better pick
- You'd rather have a week of meals planned than work out what to eat to hit your numbers.
- You want recipes from TikTok, Instagram or YouTube imported straight into your plan.
- You want to change the plan by chat, like "make dinner gentler tonight".
- You're on a GLP-1, watching blood sugar or blood pressure, or pregnant, and want those built into the plan.
FAQ
Questions, answered
Does Imi set calorie and protein targets?
Yes. Imi sets daily targets from your goal and stats, shows the source for each number, and every target stays editable. If your doctor or dietitian gave you numbers, enter theirs.
Does MacroFactor plan meals?
Meal planning is not listed in its App Store description. It lists custom foods and recipes for logging, and recipe import from a photo or text.
Can I build muscle with Imi?
Imi plans enough protein across your meals and a small calorie surplus, and counts your strength sessions from Apple Health. It plans food, not workouts.
When can I get Imi?
Imi is coming soon to iPhone first, then Android. Join the waitlist and we'll email you the day it's ready.
Sources
- MacroFactor - Macro Tracker, App Store listing, checked 16 Oct 2026
- Imi's column: getimi.app, 16 Oct 2026. Imi is coming soon, so details may change before launch.
MacroFactor is a trademark of its owner. Imi isn't affiliated with, endorsed by or sponsored by MacroFactor. Apps change often, so check their listing for the latest.
More comparisons: Imi vs MyFitnessPal · Imi vs Noom · Imi vs Cal AI · Imi vs Shotsy
iPhone beta opening soon
Imi plans your week, then tracks what you eat.
Meals from the food you love, around your goal, with the numbers already worked out. iPhone beta opening soon, Android after.
