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Imi vs Noom: planning your meals, or changing your habits
Noom is best for people who want a structured program with daily lessons on psychology, habits and behavior change, plus optional 1:1 coaching. Imi is best for people who want their week of meals planned from food they already love, with the numbers worked out and a chat that changes the plan when life happens.
Side by side
What each app does
Noom's column comes from its own App Store listing. "Not listed" means we didn't see it there, not that it can't exist.
| Feature | Imi | Noom |
|---|---|---|
| What it does first | Planning. A week of meals around your goal and the grocery list, then tracking what you actually eat. | Behavior change. Daily lessons on psychology, habits and behavior change, with food logging. |
| Meal planning from your own recipes | Yes. Imi plans your week from recipes you already love. | Meal plans and dietitian-backed recipes are listed. Planning from your own recipes is not listed. |
| AI chat that changes your plan | Yes. Say "I'm out Saturday night" and Imi rebalances the week. Every change shows up as a card, with Undo. | Optional 1:1 coaching is listed. Changing a plan by AI chat is not listed. |
| Recipe import from TikTok, Instagram, YouTube | Yes, plus any food blog. Several links at once, with numbers worked out per serving. | Not listed |
| Photo and barcode logging | Yes. Snap a photo, scan a barcode, say it or search. | AI food logging is listed. |
| GLP-1 dose tracking | Yes. Next shot, dose step and supply, plus side effects and food noise. | A GLP-1 prescription program (Noom Med), if eligible, with a personalized dosing system. |
| Blood sugar and blood pressure readings from Apple Health | Yes. Glucose (CGM included) and blood pressure from Apple Health, next to what you ate. | Not listed. It syncs with Apple Health, Fitbit, Garmin, Withings and more. |
| Pregnancy food-safety flags | Yes. Foods to skip stay off your plan, with the reason on the recipe. | Not listed |
| Price | $9.99 a month or $59.99 a year, after 2 weeks free. Coming soon to iPhone, then Android. | Listed from $17 a month on an annual plan ($209 a year). Noom Med listed from $69 a month. |
What Imi does differently
Plan the week, then change it by asking
Which one
Picking between them
When Noom is the better pick
- You want lessons and a program that walks you through habits and behavior change, day by day.
- You want the option of a 1:1 human coach.
- You want access to a GLP-1 prescription program, if eligible, in the same app.
- You want an app you can download today.
When Imi is the better pick
- You already know what you like to cook and want it planned into a week, not swapped for a set menu.
- You want recipes from TikTok, Instagram or YouTube imported with numbers per serving.
- You get your GLP-1 elsewhere and want food planned around your dose day, with doses and side effects tracked.
- You want blood sugar or blood pressure readings from Apple Health next to your meals.
FAQ
Questions, answered
Is Imi a Noom alternative?
They do different jobs. Noom leads with lessons and coaching. Imi leads with planning: it plans your week from recipes you love, builds the grocery list and tracks what you actually eat.
Does Imi prescribe GLP-1 medication?
No. Imi plans food and never gives advice about your medication. It tracks your doses, side effects and food noise, and keeps the days after a dose gentler.
Does Imi have lessons like Noom?
No. Imi is a planner and tracker with a chat you can ask anything food-shaped. It has free tools and guides on the website.
When can I get Imi?
Imi is coming soon to iPhone first, then Android. Join the waitlist and we'll email you the day it's ready.
Sources
- Noom Weight Loss, Food Tracker, App Store listing, checked 16 Oct 2026
- Imi's column: getimi.app, 16 Oct 2026. Imi is coming soon, so details may change before launch.
Noom is a trademark of its owner. Imi isn't affiliated with, endorsed by or sponsored by Noom. Apps change often, so check their listing for the latest.
More comparisons: Imi vs MyFitnessPal · Imi vs Cal AI · Imi vs MacroFactor · Imi vs Shotsy
iPhone beta opening soon
Imi plans your week, then tracks what you eat.
Meals from the food you love, around your goal, with the numbers already worked out. iPhone beta opening soon, Android after.
